Should Your Business Still Consider ASUS Smartphones After They're Discontinuing New Models?

Answer: ASUS has confirmed they will NOT release any new smartphones in 2025, effectively signaling their exit from the consumer smartphone market. While they'll continue supporting existing devices, this means businesses should avoid investing in ASUS phones for their teams and instead focus on manufacturers with long-term commitment to the mobile market like Samsung, Google, or Apple.

Look, I get it... ASUS made some REALLY solid phones, especially their ROG gaming lineup and the Zenfone series. But here's the reality: when a manufacturer pulls back from smartphones like this, you're basically looking at the beginning of the end. And if you're a business owner in the Coachella Valley making decisions about which phones to buy for your team? This matters. A LOT. 🚀

What's Actually Happening With ASUS (And Why It Matters)

I've been in this field for 20+ years, and basically what's happening is ASUS is getting squeezed out of a market dominated by Samsung and Apple. They're not alone... LG pulled out a few years ago, HTC became basically irrelevant, and now ASUS is waving the white flag. The smartphone market has become a brutal, low-margin business where only the giants with MASSIVE scale can survive.

Here's what I'm seeing from multiple sources: ASUS isn't just skipping 2025. They're restructuring their entire mobile division. They'll keep a small team for software updates on existing devices, but the writing is on the wall. This is how companies slowly exit a market without admitting defeat outright. They say "we're just taking a break" or "focusing on other areas," and then... nothing. Done.

From my experience working with businesses transitioning their device fleets, this is EXACTLY the pattern you need to avoid getting caught in. Remember when BlackBerry said they were just "refocusing"? Yeah. That's what this looks like. 😭

Why This Should Change Your Business Phone Strategy RIGHT NOW

If you're a restaurant in Rancho Mirage, a boutique in Palm Desert, or a vacation rental manager in La Quinta... and you were considering ASUS phones for your staff? Stop. Just stop. Here's why this matters for YOUR business:

First, software updates and security patches. When a manufacturer pulls back from new devices, their commitment to updating OLD devices gets... let's say questionable. Sure, ASUS says they'll continue support, but for how long? And with what priority? You NEED security updates on business phones. Period. Your team is accessing customer data, payment systems, business email. An unsupported phone is a security nightmare waiting to happen.

Second, replacement and consistency. Let's say you buy five ASUS phones for your team TODAY. In 18 months, one breaks or gets lost. Good luck finding the same model. You'll be mixing and matching devices, dealing with different interfaces, different capabilities. It's a management headache you don't need.

Third, and this is where my anti-corporate side comes out... ASUS doesn't care if this decision screws over small businesses who invested in their ecosystem. They're making a business decision that's right for THEM, not for you. This is why betting on established players with long-term commitment matters. You're not just buying a phone... you're buying into a support ecosystem. Boom.

What Businesses Should Do Instead (My Actual Recommendations)

Here's the deal: if you need business phones, stick with the big three ecosystems that aren't going ANYWHERE:

For Android businesses: Samsung Galaxy S series or A series. They've got enterprise support, guaranteed security updates for 4+ years now, and they DOMINATE the Android market. They're not going anywhere. For a business in the Coachella Valley, the Galaxy A series hits a sweet spot... affordable enough to outfit a team, reliable enough for daily business use, and backed by a company that's committed to the smartphone market for the long haul.

For businesses wanting pure Android: Google Pixel phones. You get updates straight from Google, guaranteed for years, and honestly some of the BEST cameras in the business. If your team needs to document work sites, take product photos, or create content... Pixels are incredible value. Plus, Google isn't exiting the smartphone business anytime soon. They're literally the company BEHIND Android. 💡

For businesses already in Apple's ecosystem: iPhone SE for budget-conscious teams, regular iPhones for everyone else. Yes, they're more expensive upfront, but the longevity and resale value often makes them cheaper over time. And Apple supports devices for YEARS. Like, actually supports them, not just promises to.

The Bigger Picture: Why Manufacturers Keep Exiting Smartphones

Look, this ASUS situation is part of a bigger trend I've been watching for years. The smartphone market has basically become a duopoly... Apple owns the premium segment, Samsung dominates Android, and everyone else is fighting over scraps. Companies like ASUS, LG, HTC, and even Sony (barely hanging on) just can't compete with the scale and marketing budgets of the giants.

What does this mean for you as a business owner? It means the "great deal" on a lesser-known brand might actually cost you MORE in the long run through lack of support, shorter device lifespan, and compatibility headaches. I've seen this play out dozens of times with clients... they save $100 per phone upfront and spend THOUSANDS in lost productivity and management time later. Don't be that person. 🤔

From my experience building customer success operations for tech companies, I can tell you that post-purchase support is where the REAL value lives. A phone is useless if you can't get help when something breaks, can't get security updates, or can't find replacement devices. You're not buying hardware... you're buying into a support relationship. Choose partners who'll actually BE there.

What If You Already Have ASUS Phones?

Okay, so maybe you're reading this and thinking "Great, Charlie... I already bought ASUS phones for my team. Now what?" 😭

Here's what I'd do RIGHT NOW:

First, check your warranty and support status. Know EXACTLY what you're entitled to and for how long. Document it. If something breaks within warranty, get it handled immediately... don't wait.

Second, start planning your transition. You don't need to panic and replace everything tomorrow, but you DO need a plan. Budget for replacements over the next 12-18 months. Don't wait until devices start failing and you're scrambling.

Third, standardize on your NEXT platform now. Decide whether you're going Samsung, Google, or Apple, and start there for any new purchases or replacements. This way you're gradually transitioning instead of doing a painful rip-and-replace.

And honestly? If you're a business in Indian Wells, Cathedral City, Palm Springs, or anywhere in the Coachella Valley dealing with this situation... this is EXACTLY the kind of technology planning we help clients with at Cyber Chaperone. We've managed device transitions for dozens of local businesses, and we can help you avoid the pitfalls and hidden costs.

Bottom Line: Plan Your Mobile Strategy Around Stability

The ASUS smartphone exit is a reminder that in technology, stability and long-term commitment matter just as much as specs and price. Maybe more. Your business phones are critical infrastructure... they're how your team communicates, processes payments, manages schedules, and serves customers. They're NOT the place to gamble on a manufacturer's commitment.

Stick with companies that have proven they're in the smartphone game for the long haul. Pay a little more upfront for the peace of mind that you'll actually GET support when you need it. And for goodness sake, have a technology advisor who understands YOUR business needs, not just the latest tech trends. That's what we do.

If you're a Coachella Valley business trying to figure out your mobile device strategy, dealing with the ASUS situation, or just trying to make smart technology decisions that won't bite you later... let's talk. We help local businesses navigate exactly these kinds of decisions every single day. Give us a call at Cyber Chaperone, and let's make sure your technology actually WORKS for your business, not against it. 🚀